The meaning of a watch microbrand is, a small independent watch brand. Most watches microbrands are usually one-person businesses or they have a small amount of employees. They usually outsource their manufacturing to third-party companies in order to have their watches manufactured. There are of course “large” microbrands out there that have in-house watchmakers, but those are the exception. The famous platform of Kickstarter has made it possible for these companies to come to life through the amazing opportunity that is crowdfunding.
We believe that the watch microbrands are the reason why the watch industry has expanded so rapidly due to their fresh ideas and designs. Honestly, owning a watch from a microbrand is not something to be ashamed of, it’s quite the opposite, because of their availability and uniqueness.
There are some fantastic microbrands on the market right now, however for this month we are showcasing the following 5 brands.
Check Geargreed ‘s guide for 5 watch microbrands you need to know and that are available today:
Ianos is a new brand that encompasses many unique elements: A deep appreciation for Greek history and tradition, a sense of continuity and fluidity and a combination of old inspiration and new outlook. Ianos’ primary objective is to pay homage to the accomplishments of the Greek civilization, revisit them from a modern outlook, redesign archaic technologies and bring them into modernity. Through this process, Ianos aims to create high quality Swiss Made watches inspired by the past, designed for today.
Inspired by the ancient sponge diving technique of the “kampanelopetra” stone, as well as the legendary Antikythera mechanism, the Ianos Avyssos combines two ancient Greek inspirations in an innovatively designed Swiss made tool watch. Building on its unique design, the Ianos Avyssos has been crafted to the highest of standards. It has been designed from the ground up in Switzerland and is equipped with an ETA 7001 movement, stainless steel case, bezel and crown, sapphire crystal and has been tested to withstand 30ATM pressure (300m depth).
McDowell Time is an America company located in Rockville, Maryland. With great pride in American craftsmanship, each of their watches are assembled in the United States. While they could, theoretically, cut corners and save money by sending assembly overseas, McDowell Time refuses to do so. McDowell Time has a deep commitment to our country and to helping create American jobs whenever possible. With assembly nearby, McDowell Time can assess the quality of each watch that is produced to ensure it’s up to their exacting standards.
Classic style meets innovation in the McDowell Time Maxton chronograph. The Maxton draws its name from the famous Maxton Mile in North Carolina, a land speed track built on an old army air base. Back when it was in use, the mile-long track allowed racers to push their vehicles toward the finish to achieve the fastest time. On the Maxton, the tachymeter function of the bezel requires the user to know a standard measure of distance. The Maxton Mile was exactly one mile long, making it the perfect namesake for a sporty watch.
McDowell Time is also proud to announce the release of their next watch, The Tidewater. Named after the waters that feed into the Chesapeake Bay, The Tidewater marks their first dive watch. They designed the Tidewater to be an extremely capable diver that has a clean & classic feel. McDowell Time realizes the 200 meter depth rating might be a bit overkill for everyday needs, but with its commanding wrist presence, they expect the Tidewater to see plenty of wrist-time.
Finally, McDowell Time is a co-organizer of District Time, a two-day watch show featuring unique and affordable timepieces from around the world. District time will be taking place October 12th & 13th in Washington, DC. Visitors will discover a wide variety of watches from both emerging micro-brands and established independent watchmakers, as well as a selection of vintage pieces. Most of the watches on display are usually only available online, so it is a rare opportunity for watch fans to get their hands on the real thing before they buy. District Time is free to the public and offers a welcoming, relaxed atmosphere. Come mingle with fellow enthusiasts, meet the brand owners and designers, shop the amazing selection, and enter to win a watch in one of the event’s giveaway drawings.
Octon was born from a passion for watches and adventure. This led to the development of a watch that would be individual and endure everywhere! Founded in Sweden, Octon had a perfect outdoors environment to test the watches – from the coastlines of the 25,000 islands of the Stockholm archipelago, to the world’s northernmost ski resort. Only rugged high spec parts made the cut and batteries were banned – the watch had to be automatically powered through the kinetic energy of its owner.
And just like you can choose the engine in your car, boat or snowmobile, Octon believe you should be able to choose the movement that powers your watch. At Octon the vision goes beyond this, so each owner is able to build their own watch, from dial, bezel and strap choice right through to specifying which precision Japanese automatic movement or Swiss made 25 jewel movement is installed.
The name Octon is derived from a part of the time phase within the lunar eclipse cycle, and Octon watches are assembled in Sweden and shipped direct to you. This helps to reduce wasteful steps such as onward shipping to distributors and retailers. And as an Octon customer you are also helping to maintain some of the world’s most at risk environments, through Octon’s charitable donations to Sea Legacy.
So get an Octon watch on your wrist and help on the journey towards a more adventurous, clean and battery free world!
There are, of course, many different styles of watches to choose from but for those of an adventurous mindset, divers are the obvious choice and they, quite frankly, don’t come much better than the superb looking timepieces from American watchmaker, Ocean Crawler. Operating out of Rochester, New York, Ocean Crawler is an American watchmaking company which specializes in self-winding and automatic mechanical watches. The designs boast visuals that express nostalgic sophistication, but which are made for contemporary adventurists with an active lifestyle.
The special edition watch Ocean Crawler Navigator, features an all Sapphire unidirectional rotating bezel which bears hour-markers filled with 7 layers of Swiss C3 SuperLuminova. Powerful lume on the key elements guarantees perfect readability when deep diving. The Ocean Crawler Navigator features a dual bezel and triple crown case design. The outer bezel is a timing bezel while the inner bezel is a solar compass. The crown at 10 o’clock controls the inner bezel while the crown at 8 o’clock is a helium release valve. To use the solar compass, you simply point the hour hand of the watch toward the sun and match the hour on the inner solar bezel (orange numbers for the northern hemisphere and white ones for the southern hemisphere) to the hour hand on your watch. The movement inside the Ocean Navigator is a regulated Swiss Made Sellita Sw200 movement. It has a beat rate of 28,800 vibrations per hour and has been enhanced for added accuracy.
An upcoming release is the Ocean Crawler Dream Diver that goes on pre-order April 26th at 2 PM EST The Dream Diver features a 44mm case, 60 ATM, a Sellita SW-200 movement and a Blue Carbon Fiber dial.
Established in 2014, UNDONE is the world’s leading custom watch label founded by a team of dedicated watch industry veterans. The core philosophy of the company is enabling everyone from all walks of life to create their unique personalized watch at a great value without sacrificing quality. By combining traditional watchmaking with modern-day technology, UNDONE grants people the power to narrate their perception of time through their tailor-made watches. The production of all UNDONE brand products is made in-house, allowing their team to have full control over every aspect that goes into the making of their unique watches.
Every timepiece is proudly made-to-order within UNDONE’s facilities. Integrated in-house operations include research and development for products, components production, assembly, quality control, packaging, and fulfilment. The team believes this is the only way to democratize custom-made products, proudly reflecting the UNDONE way of doing things.