Snapchat’s New Desktop App Allows You to Create Your Own Lenses
Snapchat has announced its new desktop app that is called Lens Studio and is available on Mac and Windows. The app allows anyone who is using Snapchat app to create unique lenses that can be used inside the mobile app.
The way it works is that, once you created your desired lens, Lens Studio will provide you with a special Snapcode that you will be able to share, which means anyone will be able to use your lens if you wish to.
Snapchat has been trying to renew its app and its features. This is their latest move moving towards the end of 2017, they are trying their best to move as far away as possible from the copy-cat called Instagram. In case you remember in 2014 Snapchat introduced the Geofilters which were a massive success. Lens studio bears similarities of that.
Whether Lens Studio is going to be a big hit and have people constantly on their phones using their own lenses remains to be seen, one thing we know for sure is that Snapchat is not going down without a fight.