Formula 1 just got a revamped logo in order to start the beginning of a new era and of course the attraction of a new younger audience. After the end of the 2017 season at the Abu Dhabi, Grand Prix, the F1 onwers decided to reveal something exciting to the public. What was that you may ask? Well, it was their brand new logo that was inspired by the feedback of 14,000 fans from around the world. This is the first redesign ever in almost 50 years.
This overhaul is here to mark F1’s new brand, new identity and to resemble the shape of a Formula 1 with its flat and bold design. They wanted to keep it simple and clear for the digital space and the younger audiences who are very picky and very hard to accept something old. This is one way to impress them and to gain their attention. More brands should start taking this approach if they want to keep their companies alive. The director of F1 marketing she states the following:
“When we talked to fans about what made Formula 1 amazing, what we heard was people loved the real, exhilarating, unpredictable and incomprehensibly fast elements of the sport. It was about racing. But many felt those days were behind us and that the sport has become almost impenetrable for fans, particularly new ones.
It was clear we were going to need to address some fundamentals of our brand, if we were to realize our ambition to make Formula 1 a major entertainment player and claim our rights to be the global media brand we should be. What we say and do now is so important for our future, but it must always be driven by our fans. They come first.”